Nowadays, over 3.4 billion people use the internet and over 2.3 billion have active social media accounts. For companies, it gets more and more important to use websites, social media platforms, email, and blogs for marketing. However, not every campaign is successful.
Here are some crucial things that need to be done:
- Consumers want a consistent, personalized, and on-brand experience regardless of the channel. It is important to provide a seamless retail experience and to be mindful of your brand and messaging when designing your landing page to see the best success, (Accenture, 2013)
- As more users than ever are using tablets and mobile phones to browse the Internet, your landing pages need to be responsive to what device a user is coming from to ensure the best possible user experience. Nielsen (2012) reports that 29% of smartphone owners have used their device for online shopping and the number will increase as it offers better user experience
- 74% of online consumers get frustrated when content (offers, ads, promotions) appears on websites that has nothing to do with their interests, (Janrain, 2013). A personalized user experienceis significant; users who browse or land on a certain landing page should only get ads consistent with their likes, preferences, and geographic location to have a smooth and much more targeted user experience.
- As landing page design becomes more complex and competitive, website owners need to look more at the psychology behind web users to design more effective landing pages. It is all about using buyer psychology to create the best possible experience. Organisations literally need to get inside the heads of their visitors.
It is all about staying up to date in Digital Marketing, as it is a fast changing environment
You want to see more about it? Hubspot has established 12 Critical Building Blocks to a Successful Digital Marketing Campaign in 2017
And to see some successful digital marketing campaigns, the Business Insider and the Digital Marketing Institute have prepare some good examples.
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